Atletico Madrid under Diego Simeone have certainly made La Liga more competitive and unpredictable. But can they break Real Madrid and Barcelona’s duopoly?

Historically, the critics of La Liga have repeatedly spoken about the predictable nature of it, claiming that it is a league of Real Madrid, BarcelonaAi??and 18 other teams. However, Atletico Madrid’s emergence since Diego Simeone took over the reins has certainly made the league more competitive and unpredictable. And as Atletico are now the favorites to win the La Liga, can we term this period as ai???renaissanceai??? of this ai???most beautiful to watchai??? league in world football?

Last week, BarcelonaAi??fans even bade farewell to the title, only to watch with amusement the struggles of Atletico and Real Madrid, which meant that they were back in the race. Again yesterday, Real lost two vital points to brighten the hopes of two of their fiercest rivals. It has become clear now that La LigaAi??is going to the final day with still three teams in it, and on the final day, two of them will be playing against each other. Other top leagues in Europe have witnessed such thrilling competition in the past, but this is new to La Liga, and this change is a welcome sign for a league of so much quality but much less competition.

Now to win the La Liga, Real need AtlAi??tico and Barca to falter, and the Catalans need all six points of their own, while Atletico know that four points will be enough to win the title. La Liga pundits are not used to making such calculations, but Simeoneai??i??s Atletico, with their brilliant performances whole season, have made them do so.

Diego Simeone and the Emergence of Atletico Madrid

Diego Simeone of Atletico Madrid (La Liga)

Simeone: Magician of Madrid

It is hard to believe that Atletico, now fighting for top honors in both Spain and Europe, were on the verge of bankruptcy a few years ago. But in modern money-driven football, miracles do happen. Atletico had a forgettable 2010ai??i??11 season, finishing seventh in the league table and getting eliminated in the group stages of Europa League and the quarterfinals of the Copa del Rey. This unsurprisingly led to the departure of Quique Flores before the conclusion of the season and the appointment of Gregario Manzano. Manzano himself was not able to satisfy the Rojablancos’Ai??demanding fans and management, and saw himself replaced by Diego SimeoneAi??in December 2011. This was start of a run for both Atletico and La Liga as a whole.

Simeone inspired Atletico to their secondAi??Europa LeagueAi??win in the three years since its inception. They faced Champions League winners Chelsea in the UEFA Super Cup in Monaco and completely dismantled them with an inspired performance. More success came their way when Atletico beat Real Madrid 2-1 in theAi??Copa del Rey final, in a tense match where both teams finished with 10 men. This ended Atletico’s 14-year and 25-match winless streak inAi??the Madrid derby. The 2012-13 season saw the club finish with three trophies in a little over a year. In that season, Atletico gave a tough time to both Real and Barcelona but ultimately failed to make it ’til the end because of their thin squad.

Atletico sold their star striker Radamel Falcao to Monaco for ai??i??60 million last summer and made some shrewd signings like David Villa and Toby Alderweirald to improve the depth of their squad. This strategy seems to have helped Simeone to rotate the squad, although he has been reluctant to trust the newcomers.

Is 2013-14 the Renaissance of a More Competitive La Liga?

Atletico Madrid have won the hearts of millions of fans across the globe with their brave performances against not just Real Madrid and Barcelona, but also against so-called European elites like Chelsea and AC Milan.Ai??However, the bigger question now is whether they have the financial might to sustain their success story.

While you read this article, Atletico’s debt remains at ai??i??167 million, which fell to ai??i??125m by the end of last year. A further ai??i??30m is due before the end of the season, which may or may not have yet been paid. And unlike Real Madrid, Barcelona or any other petro-dollar sponsored club of Europe, Atletico do not possess unlimited avenues of income. They might have to sell their star striker Diego Costa in order to generate more cash.

Even if Atletico manage to win La Liga and the Champions League this season, it is going to be very difficult for them to remain strong contenders against Real and Barca, at least in the medium term. The reason for this is La Liga’s flawed model of sharing the television rights.

Unlike EPL or Bundesliga clubs, Spanish clubs sell their rights on an individual basis, creating the disparity that last season made Real Madrid over ai??i??160m (A?132m) from television income and Levante around ai??i??15m. To compare this with England, the champions Manchester United earned A?750m through TV, while relegated Queens Park Rangers made around A?35m. Interestingly, QPR had a higher wage bill last season than Champions League finalistsAi??Atletico Madrid. Atletico’s wage bill has been reported to be just ai??i??66m (A?54m) this year ai??i?? 30% less than QPR’s.

Also compared to Real and Barcelona, Atletico come nowhere close to them in financial terms. Their annual revenue is ai??i??120m, compared with the ai??i??500m of Real and Barcelona. They earn just ai??i??50m from television, less than a third of the big two.

However, concerned by the growing disparity between the big two and other La Liga clubs, the presidents of the league’s 18 clubs have come together to fight this duopoly, in a perfectly justified move, and a new revenue distribution model is said to be ready for implementation from 2014-15 onwards.

Many people call the current Atletico side the ai???Robin Hoodai??? of Spanish football. And apart from avid Atletico supporters, many neutral fans also want them to win the Champions League and La Liga. However, unless Atletico’s current financial situation changes dramatically (even if we assume they win both the La Liga and Champions League titles), it is going to be very very difficult for them to maintain themselves in a three horse La Liga race in future seasons.Ai??And evidently, it is still too early for us to call this the ai???Renaissance Season of La Ligaai???.

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