After all the hype around the Anfield walkout by the Liverpool FC fans, the club has finally revalued the prices of their tickets and have gone on to make some of the tickets cheaper as compared to their current pricing this season.
This comes just days after a sizeable portion of the Reds fans, including club legend Jamie Carragher, walked out of Anfield during Liverpool’s home game against Sunderland . Their protests seem to have been successful this time round, as the Fenway Sports Group (FSG), the owners of Liverpool FC have decided to bring down the ticket prices from what was originally decided.
“On behalf of everyone at Fenway Sports Group and Liverpool Football Club, we would like to apologise for the distress caused by our ticket pricing plan for the 2016-17 season,” read a statement by FSG on Liverpool’s official website.
In their statement, FSG went on to explain that the ticket prices were initially raised in order to make up the money spent on building the Main Stand at Anfield in order to increase the capacity of the stadium. However, the FSG also admitted that they got the ticketing price plan wrong.
FSG reduce prices of certain tickets
The fans’ reaction to the £77 ticket price was so overwhelming that the owners of the club were compelled to review their decision. However, what is surprising is that the club has actually only decided to lower the prices of certain tickets, while keeping the price of most other tickets the same as before.
There has not been much change in the high-range season ticket price for the 2016/17 season, which still stands at £869. However, it is the low range season ticket holders, who would be smacking their lips at the sight of the newly revised prices. The lowest range of season tickets at Anfield will cost the fans £685, which is £25 less than what it is in the current season.
Another big issue with the new ticket prices is that Liverpool FC have chosen to decategorise the matches with regards to the price of the tickets. This means that the price of a certain ticket on a certain stand would remain the same for all matches.
Such a decision shows that protests led by fans can be effective in influencing the club officials to keep the interests of the fans in mind while taking important decisions in the future.