Last week English giants Manchester United confirmed a 10-year kit deal with Adidas worth a staggering $1.3 billion. That puts United’s annual sponsorship earning from this deal alone at about $128 million. The next highest kit sponsorship in World football is Adidas’ deal with Spanish heavyweights Real Madrid, estimated to earn the Madrid outfit an estimated $49 million per year, a paltry sum in comparison. This deal has far and wide reaching consequences not only for Manchester United and Adidas but for many other parties. We take a closer look. Manchester United are obviously the biggest gainers from this deal. A major step up from the annual $41 million that United were receiving hitherto from Nike, the deal adds to the coffers already swollen from the Chevrolet deal that was struck up almost 2 years ago and came into effect this season. The US based auto major GM has committed a deal worth over $600 million for a period of […]

The moment of truth beckons for the Indian National football team as the squad gears up for the ultimate challenge which pops up every two years. SAFF Cup, earlier known as the South Asian Association of Regional Co-operation Gold Cup and South Asian Gold Cup, will be hosted by Nepal for the second time since its inception. The name of the tournament might have evolved over the time but surely the bling hasn’t receded with some of the top ranked teams taking time out from their busy schedule to participate in this tournament. With so much to look forward to in this tournament, TheHardTackle lists down five major eyeball grabbing things/events to look out for during the biggest football bonanza in Asia. The New Indian Skin After the recent terrific display in national colors, the team kit sponsor Nike decided to take the Indian national kit to the next level. The hard work of many engineers at the firm was […]