Chelsea have announced a new long term 'Technical Partnership' with Nike, a deal which is believed to be worth a humongous £900m in total, making it the largest ever commercial deal for the club, eclipsing Manchester United's £750m deal with Adidas.
The new Nike ad is more like a short film, featuring players from Manchester City, Barcelona, England, France, Portugal and all the big names in football, including Cristiano Ronaldo.
Chelsea are set to double their earnings from kit sponsorship after signing a deal worth £60 million a year with Nike
Adidas and Chelsea football club had announced on the 11th of May they would be ending their 10 year partnership at the end of the 2016/17 football season.
It’s big and round and it has had a steady impact on the evolution of the game. Let us take a look at the evolution of the Football in the Premier League.
Last week English giants Manchester United confirmed a 10-year kit deal with Adidas worth a staggering $1.3 billion. That puts United’s annual sponsorship earning from this deal alone at about $128 million. The next highest kit sponsorship in World football is Adidas’ deal with Spanish heavyweights Real Madrid, estimated to earn the Madrid outfit an estimated $49 million per year, a paltry sum in comparison. This deal has far and wide reaching consequences not only for Manchester United and Adidas but for many other parties. We take a closer look. Manchester United are obviously the biggest gainers from this deal. A major step up from the annual $41 million that United were receiving hitherto from Nike, the deal adds to the coffers already swollen from the Chevrolet deal that was struck up almost 2 years ago and came into effect this season. The US based auto major GM has committed a deal worth over $600 million for a period of […]
The moment of truth beckons for the Indian National football team as the squad gears up for the ultimate challenge which pops up every two years. SAFF Cup, earlier known as the South Asian Association of Regional Co-operation Gold Cup and South Asian Gold Cup, will be hosted by Nepal for the second time since its inception. The name of the tournament might have evolved over the time but surely the bling hasn’t receded with some of the top ranked teams taking time out from their busy schedule to participate in this tournament. With so much to look forward to in this tournament, TheHardTackle lists down five major eyeball grabbing things/events to look out for during the biggest football bonanza in Asia. The New Indian Skin After the recent terrific display in national colors, the team kit sponsor Nike decided to take the Indian national kit to the next level. The hard work of many engineers at the firm was […]