Last week English giants Manchester United confirmed a 10-year kit deal with Adidas worth a staggering $1.3 billion. That puts United’s annual sponsorship earning from this deal alone at about $128 million. The next highest kit sponsorship in World football is Adidas’ deal with Spanish heavyweights Real Madrid, estimated to earn the Madrid outfit an estimated $49 million per year, a paltry sum in comparison. This deal has far and wide reaching consequences not only for Manchester United and Adidas but for many other parties. We take a closer look. Manchester United are obviously the biggest gainers from this deal. A major step up from the annual $41 million that United were receiving hitherto from Nike, the deal adds to the coffers already swollen from the Chevrolet deal that was struck up almost 2 years ago and came into effect this season. The US based auto major GM has committed a deal worth over $600 million for a period of […]