Barcelona set to announce Spotify as new sponsor

Barcelona are reportedly set to announce Spotify as their new main sponsor, with the two parties finalising an agreement worth €60 million per year.

According to SPORT, Barcelona are closing in on an agreement with Swedish music streaming giants Spotify to become the club’s next main sponsor. An announcement of the deal is expected to be made his week.

Barcelona’s long-standing partnership with Japanese e-commerce company Rakuten will end in the summer. The Catalan giants have been looking for a new sponsor for quite some time now and have held talks with various interested parties.

And, they now seem to have struck an agreement with Spotify, with an announcement likely to be made imminently. As per the report, Barcelona have agreed on a deal worth €60 million-a-year over a four-year duration, with the new sponsor’s name set to appear on the club’s shirt and the back of the training kit.

However, Barcelona are yet to find a sponsor for the sleeve. The Catalans had held talks with cryptocurrency company Polkadot, who are willing to offer around €30 million per year to get their names on the sleeve of the club’s shirt. However, talks have not progressed with the Blaugrana assessing their options.

The agreement between Barcelona and Spotify for the sponsorship of the shirt will be made official next week. [gol] pic.twitter.com/1jvtveMrZI

— barcacentre (@barcacentre) February 2, 2022

As for the deal with Spotify, officials from the company have been in Catalonia to finalise the agreement. It is said that head honcho Daniel Ek, who recently tried to purchase Premier League giants Arsenal, has personally been involved in negotiations with Barcelona to get the deal over the line.

Along with the kit sponsorship deal, Spotify is also pushing for the naming rights of Barcelona’s stadium, Camp Nou. Talks have also progressed positively, and an agreement is expected to be struck. However, an announcement might not be made along with the sponsorship agreement.

But, Barcelona general manager Ferran Reverter is believed to have travelled to Miami last week to negotiate with investors of the Espai Barça project before going ahead with the deal. He had previously claimed that the club were targetting a sum of around €400 million for a 20-year contract, although they would be open to a deal on shorter duration of ten or twelve years.

For now, though, Spotify are set to become Barcelona’s next sponsor.