Barcelona are set to end ties with their current shirt sponsors Qatar Investment Authority (QIA) after this season. Meanwhile, Tottenham Hotspur are reportedly in discussions with the company over the naming rights of their new stadium.
Tottenham Hotspur will be getting a huge elevation in financial status when they move into their new stadium. Apart from increased ticket sales, there is also the prospect of reaching a deal over the naming rights of the new stadium as they leave White Hart Lane behind.
According to The Times, Spurs are in talks with current Barcelona sponsors Qatar Investment Authority over the naming rights of the new stadium. QIA recently signed a one-year extension to their original five-year deal with Barcelona, but it is believed that the Catalan club could be looking at other bidders at the end of the current season.
The report states that Spurs have intensified discussions with QIA over a stadium sponsorship deal after hearing that there is a big possibility of them parting ways with the La Liga champions.
The Northumberland development project to build a football stadium to replace White Hart Lane will be completed by the beginning of the 2018-19 season. The 61,000 seat capacity will make it the largest stadium in London.
The added financial might which will come with the new stadium, as well as the revenue from selling the naming rights, will further boost the upward trajectory that Tottenham Hotspur have been on of late.
Spurs are a historic English club but have not tasted top tier success in more than half a century. They looked like they could have made history last season as they competed with Leicester City for the title until a collapse in the final few games meant that they finished third in the league instead.
Mauricio Pochettino has established himself as one of the best managers in the Premier League, and his work with developing young English players has been exemplary. The financial boost will help the club hold on to their best players and will allow the club to invest in big names who could help take them to the pinnacle of the Premier League.