Liverpool FC chief executive Ian Ayre remains confident that the club can still attract top talents despite missing out on the Champions League.
Liverpool have had a very busy transfer window so far they have already managed to sign six new players. James Milner, Danny Ings and Adam Bogdan were signed for free, while Roberto Firmino, Joe Gomez and Nathanial Clyne were signed for a combined fee of around A?44 million. The Merseyside club are still in the market for new striker and the likes of Christian Benteke and Alexandre Lacazette have been linked with them.
Despite missing out on the Champions League, Liverpool have managed to sign two players who were also been pursued by Manchester United. This in itself has been a huge boost for the club and the fans this summer.
Chief executive Ian Ayre insisted that although, like every fan, he would love to buy the biggest star that is out there, he also remains accountable for running the club in a sustainable way. But he pointed out that the club remains active in the transfer market and can still attract top quality despite missing out on Champions League football.
“I stood on the Kop for many years as a fan.
“Like everyone else, I’d love to buy all the greatest players – regardless of price – but as we saw under the club’s previous ownership, things can all go very wrong financially.
“Then people will hold you accountable for not running the club in the right way. You can’t work that way.
“You have to have a very detailed, thought-out plan and ensure everyone buys into it and adheres to it. That is what we have been doing and will continue to do.
“It doesn’t mean we are not investing in or buying good players, we are just doing it in a smart and sustainable way.
“We may not be competing in the Champions League this year but we are still making progress as a club and continuing to add quality to our squad.
“We are also improving financially, which means that as we go forward with the plan we will have more resources and will be able to invest more than we have in the past.” a The Liverpool chief executive told The Manager, in an interview.