Liverpool earlier yesterday announced its financial results for the year to May 31, 2013 which indicates towards the solid progress that continues to be made at the club under the ownership of Fenway Sports Group (FSG).

Since FSG completed its takeover of Liverpool in October 2010, revenue has steadily increased year on year and external debt has decreased overall by nearly A?200million.

During the reporting period, revenue increased by nine per cent to A?206.1million and external debt decreased by 29 per cent to A?45.1million. FSG also injected A?46.8million to fully repay a historic stadium loan facility.

Managing director Ian Ayre said:

“These results demonstrate that the financial health of the club continues to make good progress as we continue our journey to transform the club on and off the pitch.

“Over the past four or five years, revenue has been consistently increasing from around A?170million in 2009 to over A?200million today, and external debt has decreased significantly to less than A?50million.

“With a hugely supportive ownership group, we have taken a measured approach to bring back financial stability to this great club by ensuring it is properly structured on and off the pitch.

“During the period, we signed six new players including Daniel Sturridge, Philippe Coutinho and Joe Allen, and we extended seven players’ contracts which included Daniel Agger, Martin Skrtel, Martin Kelly, Lucas Leiva and Raheem Sterling – adding depth and strength to the squad while continuing to develop young talent. In addition, nine players were transferred out and eight players were loaned out.”

Sturridge has made a huge impact since signing for the club

Sturridge has made a huge impact since signing for the club

These figures reflect the first season under manager Brendan Rodgers, when Liverpool were losing out on potentially A?30m in Champions League revenues. However, Liverpool currently are second in the Premier League and on course for Champions League football for next season which will boost the coffers.

Liverpool have dropped three places to 12th in Deloitte’s Football Money League this year but they are currently the highest ranked club that is not participating in the Champions League. In fact, Liverpoolai??i??s commercial revenue now accounts for 47 per cent of the total revenue, a number that is bettered by only the Money League’s top six.

However, Ayre insisted that Liverpool can soon return to the top ten and thrive there in future. He stressed on the continuing global appeal of the club, which saw sponsorship deals struck or renewed with companies including Standard Chartered Bank, Indonesian flagship airline Garuda, and Carlsberg.

“These financial results are now up to 18 months old and we have continued to make further progress since this reporting period. Our strong links remain with our existing partners, signing new deals with Standard Chartered, Garuda and Carlsberg, and we have recently announced five new partnerships which endorses the global appeal of the LFC brand.

“We continue to invest in our digital and TV platforms and recently announced nine new television partnerships, allowing millions of fans across the world to watch Liverpool games and receive exclusive content.

“We have also seen good progress being made regarding a proposed stadium expansion at Anfield. Any final decision continues to be based on certainty; however, since the partnership was established between Liverpool City Council, Your Housing Group and LFC only 16 months ago, we regard the progress as extremely positive.

“Given where Liverpool Football Club was only a few years ago, the progress that has been made since FSG acquired the club has brought back much-needed stability with an ambitious vision which everyone is focused on.

“I’d like to thank everyone involved in running the club – our owners, fans, partners, players and staff – for all the hard work and dedication.ai???

Talking to the press from a football industry conference in Barcelona,Ai??Ayre stated his belief that Liverpool have made massive leaps forward under the ownership of FSG and that principal owner John Henry and club chairman Tom Werner are committed towards the club and the fans.

ai???What we have with this ownership group is a very true group of investors. They recognize the huge investment they made to buy Liverpool and as smart investors they know that they have to continue to invest to realize the true value of their investment long term.

ai???Theyai??i??ve been very supportive to the business, to Brendan. This year weai??i??ve not played any European football – but we continue to get support from the ownership.

Liverpool's owners have been very supportive of the manager

Liverpool’s owners have been very supportive of the manager

ai???They are very involved in the business and I think that helps. People often think that they are distant and in the US and therefore donai??i??t get too involved. But they are involved, day to day. There are lots of conversations go on.

ai???They are very understanding of the business. They expect very detailed information and to be in and around it however much they can be. They know what is going on and they know what they are investing in and how itai??i??s being managed.

ai???I canai??i??t say enough about all the support and commitment we have from them and despite what you read they donai??i??t take a penny out of Liverpool Football Club. On that basis they are great investors and great owners to have.

ai???The support and the commitment of these owners is absolutely unquestionable. I can tell you as the person running the football club that we could not have a better set of people who are committed and dedicated and want what every fan wants for Liverpool FC.

ai???I always use this phrase that John used on the day we announced the sale. He said we want to build a team to win; but not just to win once but to keep winning. And you canai??i??t achieve that without commitment and investment and a long term view.

ai???They are each there one hundred per cent from this ownership group. It is transformational. It is fairly well documented that we were days away from perhaps the bank calling in the debt on Liverpool FC or something worse and here we are today.

ai???These results are some 18 months old but knowing what we know in terms of how the business is performing again this year and despite the backdrop of no European football in this current year, what we see is a business very much on an upward trajectory.Ai??

ai???Everyone is there for everyone. Everyone can see the on pitch performance. We continue to invest in the team and we continue to grow our business and that can only be good for the future of Liverpool Football Club.

ai???Itai??i??s a long, long way from the dark days of just a few years ago.ai???

Ayre praised the performances of Liverpoolai??i??s players under Rodgers this season and complimented the Northern Irishman for the excellent work he has done since his arrival at the club at the beginning of last season.

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Brendan Rodgers has been behind the club’s transformation on the pitch

ai???We all had great faith in Brendan when he was appointed and I think he had a huge challenge in front of him.

ai???I mean we all did – but no one more than Brendan, because he comes to one of the biggest football clubs in the world where expectation is high and there was a lot of work to do.

ai???And in his first season he would admit – and I would admit it publicly – that there was a lot of finding his feet and starting to impart his philosophy and his style into the team.

ai???I think what we have seen this year is that starting to grow and prosper. And weai??i??ll continue to add to the team and support him in putting additional players into the group.

ai???Both the efforts of Brendan and the players have been astounding.

ai???One of the things I really like is that Brendan works with the team and sets the season out into little chunks so they have four or five game runs. So they focus on a short number of games – they donai??i??t focus on the entire season. And itai??i??s worked well for them.

ai???They work as a group, they are focused as a group. The results are being delivered as a group and the performances of the players has blown everyone away.ai???

Ayre also talked about Liverpoolai??i??s title chances and the fact that fans are now believing that they are worthy challengers for the title, but he remained cautious and prioritized Champions League qualification over anything else.

ai???On Saturday at Southampton I was listening to the crowd and finally Liverpool fans are getting brave enough to believe what might be, you know.

ai???To get back into the top four has been the priority absolutely. But what I would say is that if you want to win anything, then you have to believe you can win it.

ai???So Iai??i??m sure the players and everyone else will be focused on winning every game and if that brings the top prize then that will be unbelievable.

ai???And if it brings Champions League football, then it will still be a fantastic season for us.ai???

Finally, Ayre, who is a fan himself, also touched upon the importance of the fans to the club and stressed upon the fact that the fans are the driving force behind the clubai??i??s motivation to achieve new heights, and that it would not be possible without them.

Liverpool fans are eagerly waiting for the famous Anfield nights in Champions League

Liverpool fans are eagerly waiting for the famous Anfield nights from the Champions League

ai???I think people often focus on the business, we of course on revenues and sponsorship, but all of that comes from fans.

ai???The reason sponsors invest in the football club is because we have one of the biggest fan bases in the world. And sponsors all want to market products to people.

ai???And the reason media companies pay huge amounts for media rights is because Liverpool fans ai??i?? and there are hundreds of millions around the world – want to watch their team.

ai???So our fans are a huge, huge part of our achievements and if you ask any player or any manager at any club, theyai??i??ll tell you the reason they do it is for the fans.

ai???I really believe that. We are blessed in that we have the best fans – and so many of them. Their support, as always, has been unquestionable.ai???

Major highlights from the financial report:

  • Annual loss of A?49.8m (A?40.5m in previous accounts)
  • Turnover up to A?206.1m (A?169m in previous accounts)
  • Net bank debt down by A?19.9m to A?45.1 m (A?65m in previous accounts)
  • Commercial revenues up to A?97.7m (A?63.9m in previous accounts)
  • Media revenues of A?63.8 million (A?62.8m in previous accounts)
  • Administrative expenses at A?213.1million (A?176.5m in previous accounts)
  • Interest payments A?4.5 million (A?3.7m in previous accounts)
  • Players net book value A?121.8m (A?110.5m previous accounts)
  • Interest free intercompany loan (via FSG) of A?46.8 million to LFC

* Note: The previous accounts published last year covered a shorter, ten month period till May 31, 2012.

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