Having spent £151.3 million this summer to refurbish the squad, Manchester United chief executive, Ed Woodward, has targeted a minimum finish of 3rd place in the English Premier League this season.
Manchester United went through a painful transitional phase under David Moyes last season and Ed Woodward himself was criticised for failing to land the desired players, leaving Moyes empty-handed in his bid to take over from Sir Alex Ferguson. However the Chief Executive has done a brilliant job this summer and has signed the likes of Angel Di Maria, Radamel Falcao, Luke Shaw, Blind,Marcos Rojo and Ander Herrera in order to help Louis Van Gaal return the club to its winning ways.
This extravaganza however came at a cost and the United executive Woodward has made it clear that the club must finish 3rd in the Premier League and qualify for Champions League next summer.
The Manchester United chief executive further revealed that the club will not shy away from spending more money in the January transfer window and will assist the manager in every way possible.
“We don’t intend to significantly increase capital expenditure [by buying players] in January. We will continue to monitor in association with Louis his view of the squad and which areas we want to strengthen and which areas we want to sell.”
“I wouldn’t have expectations for January but if there is a willingness from the manager, we will engage with him and if there is an opportunity, we will try and take that as we did last year with Juan Mata.”
The United boss made it clear that Louis Van Gaal has the complete support of the Board and that he was looking forward to a ‘new chapter in the club’s history’ under the leadership of the Dutchman.
“With Louis van Gaal at the helm as manager, and the recent signing of some of the world’s leading players to further strengthen our squad, we are very excited about the future and believe it’s the start of a new chapter in the club’s history.”
“Louis’ footballing philosophy fits very well with Manchester United and he has an impressive track record of success throughout his career, winning league titles with every club he has managed.”
Though United suffered to perform on the pitch last season, the club managed to strengthen its commercial ties and Woodward emphasised upon the deal with Adidas which has helped the club financially.
“Commercially we continue to go from strength to strength. The record deal with adidas underpinned our attempts to compete for the next decade.”
“The £750m adidas deal is a record, not just in football, but in all sports. This is the culmination of four years of hard work. We had offers from more than 20 companies around the world.”
It now remains to be seen if Van Gaal can indeed take the club back to the top of the Premier League and how long he takes to do that. With all eyes on the Red Devils this season, it will be interesting how the season pans out for a Van Gaal led Manchester United.