Arsenal are set to play two friendlies in India, following a growing appeal of Premier League fans in the Subcontinent. Former Arsenal legends Robert Pires and Freddie Ljungberg are already plying their trade in the Indian Super League. While Pires is playing for FC Goa, Ljungberg is playing for Mumbai City FC. Arsene Wenger has been an ardent supporter of the Indian Super League and would be more than happy to cash in on this increasing demand for football in the subcontinent.
“India is seen very much as an untapped market in terms of revenue streams.There are more than a billion people in the country, so it doesn’t take a lot of working out that there are lots of opportunities as yet unearthed in that part of the world.” said an Arsenal source.
TheHardTackle reports that these two friendlies are set to be played against FC Goa and Mumbai City FC. Both teams infused already with a Gunner presence.
With Arsenal the first team capitalizing on the Indian market, brought into limelight by the Indian Super League, other European teams could soon follow this example and exploit the Indian market. Moreover, the Arsenal hierarchy has identified India as a possible target – to produce the next set of World Class players.
The Indian Super League has been a blessing to the ailing football present in the country and its first sights of kick starting football are already there for all to see.