FIFA have confirmed that prize money awarded at the 2014 World Cup has been increased by 37 per cent, with the winners set to receive €25.5m. The Governing body of world football is looking certain that ongoing recession in Europe will have minimal impact on revenue generation of World’s most eagerly awaited tournament.
The game and international tournament’s governing body have this week released the figures that all 32 countries participating nations are due to receive as incentive for progress in next summer’s World Cup in Brazil. A total amount of $420m, €307.5m will be paid out to competing nations at the World Cup finals, with the eventual winners set to receive $35m, around €25.5m, making an increase of $5m, €3.6m on the amount Spain collected for winning at South Africa 2010.
The runners-up nation in Brazil will be paid $25m, around €18m, while third place finisher will earn $22m, €16m and fourth will be paid $20m, €14.6m. Nations exiting the world cup at the quarter-final stage will each be paid $14m, €10.25m and those getting knocked out in the Last 16 will receive $9m, €6.6m each. First round eliminations will earn $8m, €5.8m
Each participating country will also get $1.5m, €1.1m in ‘preparation costs’, representing a $500,000, €370,000 increase on what was paid in the 2010 edition.
Clubs who are ending their player to this gala will also be the beneficiaries of the new reward scheme. “There will also be awards of $70m [€51m] for the clubs whose players are taking part in the World Cup and, in addition to that, $20m [€14.6m] will be given as a legacy to Brazilian football,” FIFA secretary general Jerome Valcke has confirmed, in releasing the above figures.
“We will not wait for the start of the World Cup for that, those payments will start immediately and will rise to $100m [€73m] in the future.”
Top clubs will also get insured against the possible injuries to their star players as further $100m, €73m will be set aside as insurance to paid out to clubs if their players are injured whilst playing for their country next summer, making for a total pot value of $576m, €421.7m for the tournament.
Many national associations have also started declaring the bonus structure as incentive for the players. More recently, The German federation has promised all 23 players a 300,000 euros ($407,000) bonus for winning the title.
FIFA is also expected to generate record revenue from the Brazil World Cup. Despite of the ongoing economic crisis of Europe, markets like China, Russia, South East Asia (ASEAN countries) and India are expected to see double digit growth in both: number of viewers and income generation. The ever increasing popularity of beautiful game in this region will also get exploited commercially by FIFA no doubt.